{"id":22,"date":"2024-10-17T14:00:51","date_gmt":"2024-10-17T12:00:51","guid":{"rendered":"https:\/\/lalsacienne.com\/?page_id=22"},"modified":"2025-10-17T09:44:14","modified_gmt":"2025-10-17T07:44:14","slug":"accueil","status":"publish","type":"page","link":"https:\/\/lalsacienne.com\/","title":{"rendered":"Accueil"},"content":{"rendered":"\n
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Faire rena\u00eetre des marques alimentaires iconiques<\/strong><\/h2>\n\n\n\n

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Les atouts de la relance de marques<\/h3>\n\n\n\n
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Un r\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9<\/strong> : leur notori\u00e9t\u00e9, leur image, leur concept sp\u00e9cifique et leur preuve de succ\u00e8s pass\u00e9e sont des atouts aupr\u00e8s des distributeurs<\/p>\n\n\n\n

Une nostalgie forte des consommateurs<\/strong> pour les marques patrimoniales<\/p>\n\n\n\n

Un buzz aupr\u00e8s des media<\/strong> int\u00e9ress\u00e9s par la renaissance de marques anciennes fran\u00e7aises<\/p>\n<\/div>\n\n\n\n

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L’exemple de Merveilles du Monde<\/h3>\n\n\n\n

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C\u2019est ce qui s\u2019est produit lors du relancement, par notre licenci\u00e9 Krokola, de Merveilles du Monde sur le march\u00e9 tr\u00e8s concurrentiel des tablettes de chocolat avec\u00a0:<\/p>\n\n\n\n

un succ\u00e8s commercial<\/strong> :  En 18 mois, pr\u00e8s de 5  millions de tablettes de chocolat ont \u00e9t\u00e9 vendues et la marque s\u2019est \u00e9tendue 1 an apr\u00e8s son lancement sur le march\u00e9 des p\u00e2tes \u00e0 tartiner avec un r\u00e9f\u00e9rencement tr\u00e8s rapide<\/p>\n\n\n\n

un accueil exceptionnel<\/strong> des distributeurs qui a permis un r\u00e9f\u00e9rencement tr\u00e8s rapide dans  toutes les enseignes GMS<\/p>\n\n\n\n

un buzz maximal<\/strong> dans les media TV, presse et radio<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Toutes nos marques<\/a><\/div>\n<\/div>\n\n\n\n
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Envie de faire rena\u00eetre une marque <\/h2>\n\n\n\n
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Contactez-nous<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Suivez notre activit\u00e9 <\/h2>\n<\/div><\/section>\n\n\n\n

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Faire rena\u00eetre des marques alimentaires iconiques Les atouts de la relance de marques Un r\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9 : leur notori\u00e9t\u00e9, leur image, leur concept sp\u00e9cifique et leur preuve de succ\u00e8s pass\u00e9e sont des atouts aupr\u00e8s des distributeurs Une nostalgie forte des consommateurs pour les marques patrimoniales Un buzz aupr\u00e8s des media int\u00e9ress\u00e9s par la renaissance de marques […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"yoast_head":"\nAccueil - L'Alsacienne & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lalsacienne.com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accueil - L'Alsacienne & Co\" \/>\n<meta property=\"og:description\" content=\"Faire rena\u00eetre des marques alimentaires iconiques Les atouts de la relance de marques Un r\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9 : leur notori\u00e9t\u00e9, leur image, leur concept sp\u00e9cifique et leur preuve de succ\u00e8s pass\u00e9e sont des atouts aupr\u00e8s des distributeurs Une nostalgie forte des consommateurs pour les marques patrimoniales Un buzz aupr\u00e8s des media int\u00e9ress\u00e9s par la renaissance de marques […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lalsacienne.com\/\" \/>\n<meta property=\"og:site_name\" content=\"L'Alsacienne & Co\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T07:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lalsacienne.com\/wp-content\/uploads\/2024\/10\/74577291165d603dda0463_merveilles-du-monde-nouvelles-tablette-2-1024x576.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lalsacienne.com\/\",\"url\":\"https:\/\/lalsacienne.com\/\",\"name\":\"Accueil - 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